HOnest & witty fashion insider opinionated journalism
Who are you when nobody is
watching?
Who are you when the performance stops?
When no one is watching?
Who is your truest self?
Exploring the hidden parts of ourselves that only appear when nobody else is around. From insecurities and social masks to private rituals and thoughts before sleep...
Who Are You When Nobody Is Watching?
The Myth of Model Off-Duty Dressing - from a models perspective!
The "model off duty" look has long been fashion's most copied aesthetic – but after three years of modelling across London, Tokyo, and Seoul, I'm calling it out for what it really is.
Effortlessness was real once. Social media has since deconstructed it, marketed it as model off-duty and sold it back to us at a ludicrous price ...
...and even models are buying it.
New Faces in New Places: Mimi Models in Seoul
​Welcome to my unfiltered weekly series documenting my 75-day Korean modelling adventure.
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Between February and May this year I ventured to Seoul, South Korea. Where I lived with complete strangers who turned into lifelong friends, did some crazy shoots (some bad, some good), hiked mountains, frolicked through palaces, and had both the best time ever and the most stressful!
This series is the very unfiltered reality of modelling abroad. Not just the glossy photos you see online, but the behind-the-scenes: panic attacks at airports, chaotic jobs, navigating a new city, and slowly figuring things out on the other side of the world.​
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I shared absolutely EVERYTHING along the way and now I'm back home you can catch up on it all at once!
Link to read all ten weekly digests below...
Are we consuming fashion or is fashion consuming us?
From micro-trends to the 'add to cart' reflex, I'm exploring how overconsumption, social media, and the constant need for newness have blurred the line between self-expression and compulsive consumption - and asking the question nobody wants to answer...
would you still be buying it if you couldn't post in it?
New Faces in New Places: Inside my Tokyo Modelling Placement
(a year on)
What really happens when you move to Tokyo alone at eighteen to work as a model?
This is an honest reflection on the chaos, rejection, friendship, homesickness, culture shock, and unforgettable experiences that came with my first international modelling placement - from minivan casting days and 7/11 runs to shooting editorials, hiking mountains, and accidentally finding a second home on the other side of the world.
Our Interrail Route for Summer 26' and everything I made to wear!
I’m swapping my sewing room for European trains
(and bringing an excessive amount of clothes with me).
My full 5 week Interrail route, travel plans, essential bits and bobs, and everything I’ve made for the trip since coming back from Korea… because obviously just a backpack was never going to work for me! ​​
Answering THE question:
Is it better to speak or to die?
After planning a trip to Crema for this summer I was left revisiting the haunting philosophical question at the centre of the film Call me by Your name:
Is it better to speak or to die?
An argument for both and a conclusion to summarise my current thoughts on the matter at twenty years old. Will it change I wonder?
Can Luxury Fashion Survive on the High Street?
Can luxury fashion really survive on the high street?
From Mugler x H&M to the highly anticipated John Galliano x Zara collaboration dropping this September, I'm exploring what happens when luxury meets mass production - and whether exclusivity can survive the high street price tag.
7 Trends that Mimi predicts will be 'IN' for Summer 26'
With interrailing around Europe fast approaching, I wanted to share my predictions for the biggest fashion trends of Summer 2026.
From stripe mania, dreamy coral & teal tones, Persian-inspired prints, orchids, lilies, crochet, lace, and the return of the statement flip flop.
We are doing a colourful deep dive into the styles, textures, and aesthetics I think will be taking over wardrobes this summer.
Dua Lipa's 60s inspired Custom Schiaparelli Wedding Suit
Dua Lipa's wedding outfit has sparked fashion conversations worldwide.
Discover why her Schiaparelli bridal suit, vintage influences, and minimalist styling made for one of the most elegant celebrity wedding looks of the year.
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Oh and Callum Turner was also present ... in Ferragamo no less!
Has Tiktok Killed the Trend Cycle:
Who actually decides what’s ‘In” right now?
Has TikTok killed the trend cycle?
In this piece, I unpack the rise of micro-trends, the power of the algorithm, influencer culture, and whether designers are still leading fashion - or simply trying to keep up with the internet.
Why blogs are the best current form of fashion media
While applying for a journalism course, I was asked which form of fashion media I believe is the most important.
This post breaks down my answer - exploring the role of blogs within modern fashion journalism, their growing influence, and why authenticity and connection matter more than ever.
AI in fashion: Cool Innovation or threat to industry?
AI is infiltrating fashion faster than we can question it.
From trend forecasting to AI-generated models showing in Vogue, this piece explores whether artificial intelligence can be ethical or is it just a dangerous threat to creativity, sustainability, and even the soul of humanity itself.
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“We cannot fight it at the rate it is going, there are ways it can help us and ways we don’t have to let it infringe upon our creative vision.”
Midpoint in Seoul: The Reality of Being a Model Abroad
Midway through my Seoul placement and somewhere between thriving, spiralling, and becoming weirdly immune.
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Think: model apartment politics, a continually empty fridge, a best friend turned city-wide celebrity, and me... calmly convincing myself I could be the next big thing by next week.
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Link below to read!!!​​
The Process of going on a Modelling placement...
After weeks of keeping it quiet, I’m finally sharing my next big update - I’m moving to Seoul for a ten-week modelling placement starting in March!
From contracts and measurements to visas, haircuts, and the emotional build-up, this post takes you through exactly what preparing for a modelling placement really looks like.
DITL: Buying Intern at Anthropologie!
Day in The Life as a fashion buying intern at Anthropologie - trend forecasting, sample development, competitor research, jewellery organisation, and even an unbelievable sample sale.
If you’re curious about what a buying internship is actually like, the daily workload, the perks, and the behind-the-scenes chaos of a real fashion office, this detailed intern diary breaks it all down.
Vera Wang didn't start until she was 40!
In a world obsessed with early success and perfectly curated lives, Vera Wang’s story is a reminder that there is no correct timeline.
She didn’t design her first wedding dress until she was nearly 40 — and went on to build one of the most influential fashion empires in the world.
This post is for anyone feeling a little lost, behind, or unsure of their next step. You’re not late. You have time.
2026 - The year we become delusionally optimistic!
This year I’m choosing to be unreasonably, almost comically optimistic.
Not ignoring reality - just refusing to shrink myself to fit it.
2026 is for wild goals, slightly delusional confidence, vision boards that feel larger than life, and trusting that if I back myself, the universe will meet me halfway.
The Met Gala 2026:
Theme Predictions...
With the 2026 theme still under wraps, I’m diving headfirst into my dream predictions.
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Gothic Glamour with the upcoming release of Mary Shelleys 'Frankenstein'.
Or perhaps Surrealist Schiaparelli, to celebrate the mind of Elsa Schiaparelli.
A focus on celestial mystique and astrology, or my personal favourite ... meet your muse.
Which would you bet on? Get ready for drama, opulence, and the most imaginative red carpet yet.
Nineteen, Confused and totally fine...
Nineteen is a strange age! Old enough to feel pressure, young enough to still have no idea what you’re doing.
I thought I had it all figured out… until I didn’t.
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Here’s what happened when I let go of my “plan” and learned to be okay with feeling a little lost - because we literally have the entire world at our fingertips!
